KatieKatie BarberBarber Social media content & strategy.

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Social Media Strategist & Content Specialist with a Background in Real Marketing. Fluent in platforms and persuasion. Reach is nothing without resonance.

social media marketing / content creation / marketing strategy / community engagement / Coaching / analysis and reporting /
social media marketing / content creation / marketing strategy / community engagement / Coaching / analysis and reporting /

Freelance Social media management, content & coaching. Made in Sheffield, available globally.

I'm a UK-based freelance social media strategist and digital marketing consultant with 16 years’ industry experience, and I’ve been running my own social media agency for over a decade. I work with businesses across sectors, from niche B2B startups to some of the biggest FMCG brands on UK supermarket shelves. Whether I’m crafting high-converting content, managing ad campaigns, or building full social media strategies from scratch, my work is grounded in real marketing principles. Not just trends.

Arrange your free social strategy session

Social media calendar management includes creating fresh content, editing yours, or working with trusted content creators. The end result is something that's on brand, high quality and community building.

Social media management

If your messaging is scattered, your platforms feel disconnected, or you’re posting because you should, not because it serves a purpose, I’ll fix it. I map the full terrain: SEO, narrative arcs, audience psychology, channel roles and core messaging. This is content strategy as spellwork. You won’t need another one for a long time.

Complete content strategy

Whether you are a small business owner or a marketing manager of a large organisation, having a sounding board and second pair of eyes can be useful to develop and work on your own goals. As a Level 5 Accredited ILM Coach, I'm here to support you.

Coaching
Katie Barber taking some meeting notes in her notebook

Portfolio

"Katie has worked with Lizi's for the past year, we have seen a 64% increase in Instagram followers and 560% in engagement. Focused and results orientated Katie fits in with the team and is friendly and easy to work with."

Susanne Fraser, Pioneer Foods

blog

July 8, 2025
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Freelancer vs Agency: Which one should you hire to manage your social media? Choosing between a social media freelancer or an agency? This guide breaks down the pros, cons, costs and how to choose what’s right for your brand. I’m not biased towards social media freelancers, I promise. Yes, I’m a social media freelancer myself, […]

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April 8, 2025
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It’s not the cleverest campaigns that convert the most. It’s the ones that feel effortless, are clear and emotive. Not effortless to make, but effortless to process. If someone has to work at understanding your message, you’ve already lost them. However, a lot of marketers don’t get this. We’re usually above average communicators. Marketers typically […]

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Get in touch

Tell me about your project, arrange a free 45 min strategy session, or just grab a quick quote.