What is a chatbot?
A chatbot is a little bot that you can set up to speak to your customers on your behalf. You can set up a programmed conversation which will help customers navigate to certain areas of your website, tell jokes, or answer frequently asked questions.
Or you can use it to broadcast a message and if you wish, continue with a bot conversation which can then answer questions about that message. Usually, chatbots give out choices of responses the end user can click on which will then prompt the next conversation.
Chatbots act like artificial intelligence, and can actually utilise A.I. You can have a conversation with
Why are chatbots amazing?
There are lots of big, fancy plans for chatbots. And quite rightly so, Facebook, Slack and Whatsapp have a high read rate. It’s about 98% overall. Ever had someone open 98% of your email campaign? Probably not, a good open rate for emails is something like 30% – 40%.
People are tired of receiving emails. Checking our emails is not fun, far from it. The average professional receives over 100 emails a day, although that may have gone down since the GDPR regulations. GDPR also means that businesses may have a smaller email list to work with and many are starting from scratch.
Chatbots don’t need to be an all singing, all dancing artificial conversation. In fact, it can replace your email strategy. Instead of emailing customers about a new sale, product or web content, you can simply broadcast it on your chatbot, and that will send it out to your subscribers who can then be encouraged to respond with their own comments or can be polled.
How can small businesses use chatbots?
Well, writing content for a chatbot is not much different from writing content for an email. Just like email, chatbot platforms are priced by the number of subscribers you have. So if you have under 100 subscribers,
It’s totally possible to send community updates via a chatbot instead of email as a small business, and for it to be an equally affordable but more successful version of email marketing.
If you’d like to discuss a chatbot setup, I am offering a discount for my first chatbot customer so that we can work together on creating something that works and I can add to my portfolio/case studies. Please email me at firstname.lastname@example.org to chat more about chatbots!
Category: Email Marketing, Social Media