What is the bandwagon effect and how can you use it to improve your social media?
Pathos, Lagos and Ethos can be used as foundations for persuasive content. Here’s what that means and how you can use it.
Big brands aren’t afraid to use hyperbolic statements. I recently watched the Russel Brand Netflix special and he touched upon brand slogans and how utterly ridiculous they can be. He picked on Pepsi’s slogan, ‘unbelievably satisfying’ and remarked how hyperbolic that statement actually is. He asked Gilette (the best a man can get) whether they […]
I’m always trialing and experimenting with social media posting tools. But last year, I decided that using schedulers was hurting my quality of work, as I just couldn’t find a decent one. So many tools won’t let you post more than one image (yes really), and many of them require manual uploading of images, instead […]
Laws about how businesses are allowed to gather personal information were drawn up in the 90’s. Since then a lot has changed, fast! It used to be all about direct calls, fax machines and direct mail. Now businesses can collect information about your race, gender, buying habits, income and much much more. We live in […]
In March I won my first ever award! I am a keen volunteer and I wanted to share a little about myself and my volunteering with you. Last summer I started working with Building Better Opportunities, an organisation in Sheffield which helps people on long-term unemployment. The service users at Building Better Opportunities (or BBO) […]