CONTENT WRITING

Get well researched industry blogs posted regularly on your site.

Content writing is a commitment – not a campaign.
Jon Buscall

Producing regular, helpful content on your website improves its SEO. Blogging sign posts your website and helps it build trust in Google. MOZ - one of the biggest SEO authorities have stated that keeping a regular blog is the best way to improve the SEO of your website after getting high-quality backlinks.

Blogging can fill gaps in your potential customer's knowledge and help them understand why your service is right for them. It can make people aware of a problem that your business can solve.

You might not be able to attract many website visitors with your current content, regular blogging about useful topics will encourage more people to your site. Once they're there, you can capture their information and nurture them further down the buying cycle.

Regular blogging has become extremely important. The internet is largely text based and Google uses the text on your website to help it understand more about your business so that it can direct people to it. Keeping a blog that’s helpful and informative to your potential customers will attract people to your website and keep your search rankings healthy. Content writing is not a short game, I’ve worked with clients who are still seeing the benefits of the blogging they’ve done five years ago. If you’re planning a social media strategy, content should be at the heart of it. It’s really difficult to successfully promote a website that does not have good content.

WHAT IS GOOD CONTENT?

  • • Blogs, videos or graphics that are helpful, informative and persuasive.
  • • It shouldn’t be ‘too salesy’ although micro and macro call to actions should be a part of your content strategy.
  • • Something with researched long tail keywords, so that your blogs come up in search results when customers are looking for them.
  • • Something with a strong enough hook that it will entice people to visit your site off of social media.
  • • It should have good quality grammar and be written in a clear, easy to follow way. It should be written for customers, not industry experts.
  • • Content should be published regularly and often.

WHY OUTSOURCE?

  • • If you don’t have time to keep a corporate blog in-house.
  • • If you don’t think you’d be able to achieve high-quality content, or you don’t know where to start.
  • • If you’d like to benefit off my experience and knowledge.
  • • Hiring a freelancer is less risky and expensive than hiring someone in-house.
  • • No need to worry about training.
  • • I use software and tools that are expensive for individual customers to buy.
  • • Peace of mind that the work is being taken care of without you having to lift a finger.

KEEP YOUR WEBSITE HEALTHY

I am able to provide high quality, well-researched industry blogs that have strong call to actions. I can post these weekly or monthly to your website, with a royalty free image, without you having to do a thing. Please request to see my portfolio. I’ve written hundreds of industry blogs, writing about subjects from telecoms to brain injuries.

FIND OUT HOW CONTENT WRITING CAN GROW YOUR BUSINESS

Would you like to know more about how your business could use content writing? Contact me for a free consultation.

FREE CONSULTATION

LATEST BLOGS

July 21, 2017
Does Size Really Matter?

‘It’s not about how many followers you have, it’s about how engaged they are.’ I hear this a lot from other agencies, and I get where they’re coming from. Anyone who works in social media has to lower their customers expectations now and again, I have been asked many times to make someone ‘go viral’ […]

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July 21, 2017
How to Sound Like a Real Person on Social Media

Social media is your brand’s voice. People on social media know when they’re being marketed to, and today people demand authenticity from the brands they interact with, it needs to feel real and genuine. So, how can you make sure you’re being yourself on social media, while making it work for your business? Understand who you’re talking […]

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July 21, 2017
Essential Marketing Tactics in 2017

The new year has made me ponder how new technology is going to affect my career. Like how is augmented and virtual reality going to affect marketing? How is AI going to be a game changer? When I was a kid I thought I’d be an old lady by the time I met a robot […]

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