Producing regular, helpful content on your website improves its SEO. Blogging sign posts your website and helps it build trust in Google. MOZ - one of the biggest SEO authorities have stated that keeping a regular blog is the best way to improve the SEO of your website after getting high-quality backlinks.
Blogging can fill gaps in your potential customer's knowledge and help them understand why your service is right for them. It can make people aware of a problem that your business can solve.
You might not be able to attract many website visitors with your current content, regular blogging about useful topics will encourage more people to your site. Once they're there, you can capture their information and nurture them further down the buying cycle.
Regular blogging has become extremely important. The internet is largely text based and Google uses the text on your website to help it understand more about your business so that it can direct people to it. Keeping a blog that’s helpful and informative to your potential customers will attract people to your website and keep your search rankings healthy. Content writing is not a short game, I’ve worked with clients who are still seeing the benefits of the blogging they’ve done five years ago. If you’re planning a social media strategy, content should be at the heart of it. It’s really difficult to successfully promote a website that does not have good content.
I am able to provide high quality, well-researched industry blogs that have strong call to actions. I can post these weekly or monthly to your website, with a royalty free image, without you having to do a thing. Please request to see my portfolio. I’ve written hundreds of industry blogs, writing about subjects from telecoms to brain injuries.