Reach customers who are already looking for a service like yours.

There's no point throwing money at AdWords and just hoping that relevant traffic comes your way. Google AdWords campaigns should be regularly monitored and results focused.

It's easy to burn through an AdWords budget using a few expensive and competitive keywords, but breaking down the project into several campaigns using a wider spectrum of keywords allows for a more successful project.

Using Google AdWords is a good investment if you want to compete for search traffic from people who are already looking for your service or product. If done right, Google AdWords can result in high conversions.

Google AdWords is not a replacement of other kinds of advertising, it should be specifically used to supplement search engine optimisation. There may be many different reasons why Google AdWords could work for you and different ways it can be used. This is best discussed over a free consultation.

I am Google AdWords certified and can provide case studies of campaigns with a successful ROI.


  • • Ad’s and campaigns for each different service, with unique landing pages.
  • • Sensible bidding.
  • • Proper keyword research, utilising long tail keywords and negative phrases.
  • • Localised.
  • • Remarketing. Remarket to customers who are more likely to buy.
  • • Device relevant. Tailor ads to mobile, or desktop.
  • • Use Google AdWords to improve search presence where it is lacking.


It’s very easy to go through budget quickly on Google AdWords. Many agencies charge a percentage of the spend for Google AdWords, with a minimum fee. This means it’s basically in their best interest for you to spend high amounts of money. When I’ve taken over campaigns I’ve seen people throw money away on keywords that are the most likely to be clicked on – such as company name, rather than a real attempt to fetch in new business from poorly ranking keywords. Often ads are not localised in order to attract as many clicks as possible. I work at an hourly rate, which is pre-agreed with my client. Because of my attention to detail, my clients see valuable campaigns with a good return on investment – not expensive with a high level of irrelevant traffic.


  • • If you don’t have time to do Google AdWords in-house.
  • • If you’d like to benefit off my experience and knowledge.
  • • Hiring a freelancer is less risky and expensive than hiring someone in-house.
  • • No need to worry about training.
  • • I use software and tools that are expensive for individual customers to buy.
  • • Peace of mind that the work is being taken care of without you having to lift a finger.


Would you like to know more about how I can work with your business on Google AdWords? Contact me for a free consultation.



November 29, 2018
Cool Things You Can Do With Twitter (That You Probably Don’t Know About)

Twitter has a lot of possibilities, but most people don’t use it to its full functionality. That’s because to use Twitter to it’s fullest, you’ll need to be able to do things like embedding code and doing simple HTML text edits. If you feel comfortable with that, you can see the HTML I used on […]

October 31, 2018
Becomming an Elusive Object of Desire.

My 32nd birthday has marked for me 10 years of working professionally in digital marketing. I’ve grown a lot in this time, and so has the industry. When I first started, digital marketing and social media was a job you stuck the most junior person on, and this is how I came to work in […]

August 28, 2018
Pathos, Lagos and Ethos – Persuasion Techniques

Whenever I write a blog for a client I always try to appeal to pathos, logos and ethos. These are terms coined by Aristotle and are still used today. Pathos, ethos and logos is used in marketing, journalism, politics and debating, as well as propaganda. In order to make a persuasive and convincing argument which […]

July 21, 2017
Does Size Really Matter?

‘It’s not about how many followers you have, it’s about how engaged they are.’ I hear this a lot from other agencies, and I get where they’re coming from. Anyone who works in social media has to lower their customers expectations now and again, I have been asked many times to make someone ‘go viral’ […]

July 21, 2017
How to Sound Like a Real Person on Social Media

Social media is your brand’s voice. People on social media know when they’re being marketed to, and today people demand authenticity from the brands they interact with, it needs to feel real and genuine. So, how can you make sure you’re being yourself on social media, while making it work for your business? Understand who you’re talking […]

July 21, 2017
Essential Marketing Tactics in 2017

The new year has made me ponder how new technology is going to affect my career. Like how is augmented and virtual reality going to affect marketing? How is AI going to be a game changer? When I was a kid I thought I’d be an old lady by the time I met a robot […]

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